THE 2 BEST WAYS ON HOW TO WRITE A SPEECH (THAT SELLS!)

speech writing Dec 02, 2019

 

When figuring out how to write a speech and deliver a talk that WOWS listeners, consider this, my friend. 

You go to a conference and see the following. 

In a ballroom or small workshop area, there’s a speaker who seems to really NAIL their message. Whatever topic they promised to speak on, they truly give you exactly what you hoped for. Walking out, your heart is racing and full of hope.

You can achieve the exact same hard-hitting speech yourself. 

How? Know the two important things that make a talk a true “home run”. 

Two steps for how to write a motivational speech

While there are a variety of factors that contribute to a great talk, writing a speech that really sends one, clear message to the listener and has them walk away feeling empowered (vs. overwhelmed) takes two main pieces. 

First, narrow your content

Great speakers are able to pinpoint their core message and keep the talk focused on ONE single purpose. 

(I know this can feel overwhelming but is about to get easier!)

I call this narrowing down → “pure content”. 

Pure content means we pick one main point and only focus on this subject for the presentation. 

Rather than fluff up a talk with many grey areas, we keep the message PURE. 

For example, a business coach can talk on many topics for entrepreneurs. From how to earn 6 figures and passive income to money mindset and outsourcing, too much knowledge is often the issue businesswomen have when writing a speech. 

The #1 issue I see? 

Entrepreneurs know so much that they try to cram too much information into one speech. 

That’s why I want you to do something that’ll make the process of speech writing EASIER. 

Pick one thing

When it comes to how to write a motivational speech or business talk, pick one very clear message and only tell stories and advice around the niche bubble. The best speeches go deep rather than wide. 

Also, when you keep a talk focused on a tiny sliver of what you do, it’s easier to remember your talking points and remain focused while at the microphone. That’s why this advice is so important - it’s helping with both speech writing and is one of the best tips for public speaking nerves. 

Please (please!) pause

The other important factor for how to write a motivational speech or business-growing talk is known but still a worldwide challenge.  

Many presenters know that they speak too fast, not giving proper breaks amid the speech flow. 

To confirm: 

Breaks are moments of silence, but even though nothing is being said?

Pauses don’t mean nothing is happening. 

 The purposes of speech pauses

 Speech pauses create massive impact for multiple reasons. 

  1. The speaker has time to establish and maintain contact with the audience.

  2. Pauses let speakers reset.

The momentary gap creates excitement while we as speakers get a moment to relax. After all, we can prepare briefly for the next content during this pause.

3. As a listener, we can process what has been said during the speech break. We can perceive the speaker and follow the content in a relaxed way. 

Even when knowing a pause will be helpful, most speakers are afraid of the break. Terrified, really.

That’s why what I’m about to share is one of my top tips for public speaking nerves. 

As a stage-fright-recoverer, I understand a break in speaking feels vulnerable. 

Saying nothing - no matter how short - feels terrifying and like it lasts forever, even if it’s only two seconds. 

The common problem? We tend to rush our audience through our presentations. The result is that our audience switches off and we as speakers are becoming increasingly unclear. 

Thankfully, taking a break can be easy and make the speech FEEL easier to give. 

If you remember that pausing HELPS the audience, you’ll feel calmer stopping. After a sentence, especially after an important point OR before you’re about to reveal an insight, pausing gives your audience room to expect something. 

Your audience expects needing a moment to process what was just said OR mentally prepare and anticipate a moment to come. 

Write pauses into your speech with: 

  • Commas - To read through and practice them as pauses
  • Ellipses - These three dots (...) show you are giving pause for an important word or phrase to come 
  • New paragraphs - Writing speeches in paragraphs and one liners separates them in print AND in your mind as you speak through them 

My other top tips for public speaking nerves & speech writing

To get more specific strategies that’ll take you from nervous how to deliver and write a speech and into a confident woman rocking the stage, get the Stage Ready Workbook: 10 dynamic steps to become a “Wow, she’s so good!” speaker

 

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